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West MI Roots
CLIENT
Josh Yskes
Chip Lauffer
CATEGORY
Visual Identity Package
WHAT WE DID
Skewing from the expected realtor branding like houses and keys, we created a visual identity that digs into the roots concept. The logotype mimics the concept further by having the letters hug each other. The West MI Roots brand is a celebration of place, home, and what happens when you plant yourself someplace special.
BRIEF
Create a visual identity for a brand that is truly about where you're from, holding on to that truth, and sharing it with others. Josh and Chip are Michigan made and their clients appreciate the knowledge that comes from being a native.
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