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Kevin & Sarah
CLIENT
Kevin Putnam
Sarah Wellman
CATEGORY
Visual Identity Package
WHAT WE DID
By designing a logo mark with 4 quadrants we could display coastal living in an illustrative and iconic way. Blues and neutral tones were used to further the coastal vibe by mimicking water, sand, sky, and classic lake house decor. The primary logo is classic, clean, and timeless offering approachability and high-end in one mark.
BRIEF
Kevin and Sarah were starting a team together. Most of their clients were near the lakeshore and they wanted to capitalize on the growing higher end market along Lake Michigan. The brand needed to look attainable for anyone and attractive to luxury clients.
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