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Dustin Anderson
CLIENT
Dustin Anderson
CATEGORY
Visual Identity Package
WHAT WE DID
We used a full spectrum of colors to make the brand engaging and friendly. The logo juxtaposes traditional type with fun shapes making a connection between professionalism and creativity. By dropping the last name, we made the brand even more casual and approachable. We added the tagline "Creative Real Estate" to express the strong distinction in Dustin's business and offer newer clients a way to understand the brand.
BRIEF
Craft a brand that wakes up the creative side Dustin's past clients love about him. A brand that could drive Dustin forward to accomplish his future goals. It had to be inviting, playful, easy, approachable, colorful, and most of all fun.
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