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Authentic Home Group
CLIENT
Jordan Puffer
CATEGORY
Visual Identity Package
WHAT WE DID
Reaching for a bright orange color made things cook pretty quickly. We made iconic marks, rounded logos, interesting monograms, and fun type to make the brand unapologetic about it's differences to the typical real estate brand. The result is something that stands tall while staying true. You might say it's authentic?
BRIEF
Use orange, skew the norm, and make something cool. That was the brief in a nutshell. It had to be friendly, it had to catch the eye, and it had to look like it didn't belong in real estate but still fit.
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